La Martiniquaise Rhum Pur


Average score

Bottle Profile
Distillery Unknown
Origin Martinique
Bottler La Martiniquaise
Type Traditional Rum (artisanal column)
Alcohol By Volume 40%
Sugar Measured
Review 5


Review by "Cyril" Score: 80

Voici un rhum des années 30/40, sans grande indication comme il était coutume à l'époque. Ni degré d'alcool ni autre mention qui deviendront par la suite obligatoires... excepté cette 'appellation' de Rhum Pur qui peut s'avérer fantaisiste selon l'époque...

Nose: Robe ambrée soutenue avec de beaux reflets bronze. Le rhum apparaît riche, plutôt épais, et ce n'est pas les larmes qui me contrediront : très épaisses elles retombent nonchalamment vers le fond du verre. Le nez de ce rhum est chaud/grillé, légèrement fruité (fruits secs, figue, beaucoup de raisin, macéré) et épicé. Ce nez évolue vers des notes chaudes, devenant végétal, et encore un peu plus grillé. Notes de tabac, de terre.

Palate: L'attaque est douce et assez lisse, avec peu d'alcool, signe que le rhum a une nouvelle fois pas mal perdu avec le temps. On retrouve les fruits secs, le boisé, des épices (gingembre). On retrouve tout de même les notes grillées, de fruits secs et un boisé légèrement braisé, sucré aussi.

Finish: La fin de bouche est moyennement longue et plutôt simple ; Avec une persistance sur le boisé grillé, chaleureux et quelques épices (poivre, muscade), des fruits secs (raisin). Des épices que l'on retrouve sans peine une fois le verre vide.

Thoughts: Un rhum au nez intéressant et complexe, oldschool, et une bouche qui a du perdre avec le temps.

Review by "Lance" Score: 85

This brand no longer exists, but the company (La Martiniquaise) formed in 1934, still does. My research turned up not only this photo from the 1940s/1950s edition, but an even older bottle from the 1850s (which sells for four thousand quid on!). Produced by L.M. Charenton le Pont from rhum imported from Martinique, then aged and bottled in France. The Sage said it was a 1950s rhum while others suggest 1940s, I trend to the latter here. 40% Colour - Dark amber.

Nose: Rich, clean, warm. Like a clear, clean cognac...nice. Earthy. Cinnamon, cloves, caramel and burnt sugar. A sort of sharp thread of spice runs through this thing, added to honey and syrup over pancakes.

Palate: After the colour and nose, not quite as heavy as expected to taste. Still, maybe some molasses or syrup crept in here somewhere. Smoke, sawdust, anise, licorice. Cloves and caramel and more licorice emerge with a drop of water. Aside from some raisins, fruity notes surprisingly absent. Some green olives in brine. At the back end, slight bitterness of gone-off caramel, vanilla and charred wood

Finish: Shortish, warm, smooth. Caramel and vanilla dominate, with smoke and tobacco closing up the shop.

Thoughts: Really like this one. The depth and anise notes remind me of Damoiseau, or Courcelles. It may have been a rhum for the proles back in the day, but its quality is way above that. Wish it was a bit 45% or so this thing would have been exceptional.

Review by "Serge" Score: 84

Pre-WWII colonial rum bottled in metropolitan France around, or just before the war. Today, La Martiniquaise became a large French drinks company, just behind Pernod-Ricard, and own Glen Moray Distillery in Scotland since 2008. They’re one of the very few companies that seem to have resisted the urge to try to premiumise just any brand of booze and, hence, seem to be extremely successful. Colour: amber.

Nose: Almost as fresh as if it was distilled three years ago. It’s pretty cane-y, quite earthy, and has got rather a lot of honey and maple syrup, then tobacco leaves and a touch of bacon. Maybe hints of plasticine. What’s sure is that there’s very little OBE, and that I would not call this ‘ a complex old brown spirit’, despite the wee touches of chives and garlic that come through after a few minutes.

Palate: Once again, this is fresh and pretty clean. Someone may have added molasses and/or cane syrup at some point, though. Rather lovely spicy touches, around caraway and soft ginger. In truth, this is almost liquid gingerbread. I find little agricole-ness, but indeed there’s also a little brine and olives that make it onto your tongue after a fifteen seconds. That’s nice, obviously.

Finish: Rather long, with more raisins and touches of smoke and tar. That’s nice as well.

Thoughts: Frankly, this old baby was unexpectedly good. I had feared it would be very cheap booze for low rank soldiers; well it’s rather stuff for lieutenants and captains.

Review by "Marco" Score: 80

I do only know one thing about this bottling: the Origin, but that is rather obvious, isn't it? Oh, well. Colour: Dark amber.

Nose: Strong aromas of sugar-cane are dominating the nose. In the background of the flavour-profile I smell pineapple and other exotic fruits. Also oak flavours from the barrel are in this mix, but they are downright bludgeoned by the sugarcane. There are some grassy flavours too. The sweetness is almost non-existent. I do smell some hints of cedar and a slight touch of honey. Interesting.

Palate: Again strong sugarcane flavours, interwoven with other types of grassy flavours are dominating the palate. The rum is neither sweet nor bitter. Even after many seconds I do taste no bitterness from the barrel. The sugarcane flavours are being joined by weak floral aromas. But I do notice, that the majority of this rum consists of water. The 40% are a little thin. The rum could have been better.

Finish: Again grassy sugarcane (surprise, surprise). This time it is being accompanied by cinnamon and oak. Even minimal tart flavours are shortly flushing the palate.

Thoughts: For 40%abv, the nose was very expressive, but on the palate the rum was to diluted down. With more % he would have been definitely better.

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